Module 1: Fundamentals of Digital Marketing

·      Day 1: What is Digital Marketing? Scope and Career Paths

·      Day 2: Digital vs Traditional Marketing

·      Day 3: Types of Digital Marketing (Overview)

·      Day 4: Introduction to Online Tools and Channels

·      Day 5: Understanding Buyer Persona and Sales Funnels

·      Day 6: Website Planning Basics

·      Day 7–8: Practice – Create Buyer Persona and Funnel Maps

·      Day 9: Quiz and Revision

·      Day 10: Module Test – Fundamentals

Module 2: Website Planning and WordPress

·      Day 11–13: Domain, Hosting, and WordPress Installation

·      Day 14–16: Pages, Menus, Themes, Plugins

·      Day 17–18: Essential Plugins (Forms, SEO, Cache, Security)

·      Day 19–21: Building a Service Website

·      Day 22–24: Blog Setup and Optimization

·      Day 25: Module Test – Website Building

Module 3: Search Engine Optimization (SEO)

·      Day 26–28: What is SEO? Types and Importance

·      Day 29–30: Keyword Research using Ubersuggest, Google Tools

·      Day 31–33: On-Page SEO – Titles, Meta Tags, URLs, Headings

·      Day 34–36: Image SEO, Internal Linking, Content Optimization

·      Day 37–39: Off-Page SEO – Backlinks, Guest Posts, Forums

·      Day 40–41: Technical SEO – Sitemap, Robots.txt, Speed

·      Day 42–43: Tools – Google Search Console, Rank Tracking

·      Day 44: Practice – SEO Audit of a Website

·      Day 45: Module Test – SEO

Module 4: Google Ads / PPC Advertising

·      Day 46–47: Introduction to Google Ads and Bidding

·      Day 48–50: Search Ads – Structure, Keywords, Ad Copy

·      Day 51–53: Display Ads – Banner Creation, Targeting

·      Day 54–56: Video Ads (YouTube), Skippable & Bumper Ads

·      Day 57–58: Shopping Ads (if e-commerce applicable)

·      Day 59–60: Remarketing Campaigns

·      Day 61–63: Campaign Setup Practice (Live or Simulated)

·      Day 64: Budgeting, Bidding Strategies, Reporting

·      Day 65: Module Test – Google Ads

Module 5 - Module 10...

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